50%
By conducting a competitive analysis, I identify the gaps left by existing solutions and use those insights to create more intuitive, user-centered designs. It’s all about finding opportunities to innovate where others fall short
Patient engagement software for
$15 Billion Primary Care Market
The Background
DocKit is a MedTech startup that helps practitioners/doctors to run small clinics and polyclinics efficiently with digital tools to ensure high quality customer service is delivered to their patients .
In this project, we revamped the user experience and created new design system.
Timeline
September 2023 - Present
Team
I'm the head of product design for this project. I collaborated with UI/UX intern (Mahalakshmi), developers (Syed and Thiru) and product owner throughout this project.
Although I saw waiting time and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping.
What do you find incredibly hard to manage your clinic?
How do you currently schedule and manage appointments in clinic?
How do peak times impact the overall workflow and patient experience in your clinic?
What strategies or tools do you use to minimize patient wait times?
Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
RESEARCH QUESTIONS:
Patients felt 3x more happier when there is less waiting time in the clinics
USER INTERVIEWS
The competition failed to address key gaps..
Doctors running primary care clinics struggle to improve outcomes, enhance patient experiences
PROBLEM
Before
Login page
Home Screen
After
Operation costs and responsive design
3
Low operation costs and cut short
excess manpower
Limited budget and cost effective
solutions
Discover business critical insights
Paper-based to digital tools
THE SOLUTION
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes.
I stumbled upon the statistic from the article of Bain and Company UI is too complex and no real address of waiting times in their appointments.
COMPETITIVE ANALYSIS + GAP
The competition had stop gap in addressing..
Although I saw waiting times and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping.
What do you find incredibly hard to manage your clinic?
How do you currently schedule and manage appointments in clinic?
How do peak times impact the overall workflow and patient experience in your clinic?
What strategies or tools do you use to minimize patient wait times?
Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
What difficulties do you currently face when transitioning from paper based methods to digital tools?
RESEARCH QUESTIONS:
My interviewees felt 3x more happy when there is less waiting times in the clinics.
USER INTERVIEWS
Healthcare digital transformation
User friendly interface with less
data input
1
Ease your administrative challenges
and focus on patient care
Increased efficiency and cost
savings
Reduce long waiting time
2
Appointment tracking for patients
with smart ordering
Improved follow up care with
patients
Easy communication with doctors
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company
“ .. digital forms served more time, paper and toner. Patient history form took 45 min when using paper, compared to 12 min in digital environment. 27% time savings are saved.”
WHITE PAPER RESEARCH
COMPETITIVE ANALYSIS + GAP
USER
ITERATIONS
DESIGN
65% of patients are troubled with long waiting time...
Conventionally, health care management has relied on paperwork, creating issues of inefficiency, data isolation, and possible mistakes. Extended waiting time at clinics, combined with poor communication and insufficient follow-ups, contribute to negative experiences for patients. The significant operational expenses associated with running a clinic present a crucial problem.
GOALS
At first, our project was primarily centered around an overhaul of the UI design. However, once we delved into the UX analysis, we realized that key user needs were being overlooked in our product. Thus, from thorough research, we identified the above three issues as critical ones to address.
The UI/UX redesign transformed the patient engagement software into a more intuitive and scalable experience. The original screens lacked clarity, with a distracting login interface and a home screen with poor hierarchy and navigation. The revamped design introduced a clean layout, enhanced branding, multiple login options, and a structured grid for managing clinics. These improvements optimized space, improved usability, and created a seamless, professional experience for doctors and receptionists.
Optimize site infrastructure to create more intuitive user flows and enhance accessibility for key functions.
Introduce personalization to how doctors manage their patients.
Improve engagement metrics, focusing on attendance rates and user retention.
Before getting into my design process, here's a direct comparison of the redesign.
Avg. Waiting time
Follow-up care
Adoption rate
70%
40%
40%
70%
50%
Icons
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Typography - Lato
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Colors
Buttons
205295
84C602
Version 2
Version 3
Version 1
Existing Appointment Component
Existing OP Session Component
Avg.Waiting time
Follow up care
Adoption rate
Redesigned Component
Redesigned Component
After thorough research, user personas were carefully selected to represent key audience segments, ensuring the design addresses real user needs. These personas help align features with user behaviors, pain points, and expectations for a more effective and user-centric solution. By focusing on real-world challenges, we create a seamless and impactful experience.
To improve clinic wait time management, I developed a click-through prototype and conducted 15 usability tests over two weeks with diverse participants. The testing revealed critical user needs, including real-time token updates, patient and doctor details, and expected wait times.
These insights directly shaped the final design of the "Waiting Room Status" feature, creating a streamlined, user-centric solution that enhances clarity, reduces stress, and improves the overall patient experience.
The revamped design system brings clarity, consistency, and engagement to the product. Refined typography enhances readability, bold buttons improve interaction, and intuitive icons simplify navigation, making the experience modern and user-friendly.
The existing design lacks clarity and visual hierarchy, presenting information in a plain, text-heavy format. Key details like the token number and appointment time are compressed into a single line, making it difficult to scan quickly or identify crucial information at a glance.
The redesign component addresses these issues by introducing a clean, structured layout that emphasizes clarity and ease of use. Key elements like the token number, user name, and appointment status are visually prioritized using bold text, icons, and color coding. The inclusion of user profile icons, consultation mode, and status tags adds personalization and enhances usability. The redesign not only improves functionality but also creates a more user-centric and accessible experience.
Our team reimagined the user experience of DocKit by refining the existing product and introducing research-driven improvements tailored to both doctors and patients. We transformed it from a basic web-based app into a fully responsive, cross-platform solution, accessible across all platforms, optimizing usability and reducing operational costs. This evolution not only elevates patient engagement but also streamlines workflows for healthcare providers. The screens presented offer a glimpse into the thoughtful design decisions that shaped the final experience.
Impact and Growth
Successfully launched a MMP in India with onboarded doctors, enhancing patient engagement and clinic efficiency.
Designed a user-centric, business-aligned product through cross functional collaboration with engineers, product teams, and business owners.
Avoided scope creep by aligning technical feasibility with business needs, leading to faster-decision making and better design choices.
Key UX Improvements and Data Driven Insights
Conducted qualitative and quantitative research to deeply understand user needs, preferences and behaviours.
Improved appointment scheduling and ordering workflows, leading to faster patient processing and reduced waiting time.
Developed an OP summary insights dashboard, helping clinics identify operational strengths and pain points.
Design Thinking and User Centered Innovation
Design thinking framework provided a clear road map for ideation, iteration and execution, enabling strategic decision-making.
Direct user interactions ensured the final product is not just functional but truly valuable and intuitive.
This project rooted in user experience and social good, reinforced the importance of designing for real-world impact.
Persona
User Testing
Final Product
Reflections
PATIENT
User Journey
None of the previous apps addressed the operation cost, easy to use digital tools and waiting time
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Affinity mapping these points helps in understanding where to focus design efforts to create impactful solutions for doctors and primary care clinics.
Managing clinic operations, including appointment scheduling, cancellations and income-expense tracking is a major pain point for doctors running their own practices.
These inefficiencies lead to wasted time, reduced revenue, and compromised patient care due to operational overload.
Many primary care clinics still rely on manual processes, leading to errors, double bookings, and financial mismanagement.
THE MAIN INSIGHT
Major Insights
Theme 1: Administrative Challenges
A lack of effective communication and engagement tools results in missed follow-ups, forgotten prescriptions, and reduced patient satisfaction.
Patients often forget medication instructions, leading to poor treatment and worsening health conditions.
Rural and Tier 2 city patients face literacy and language barriers, making traditional engagement methods ineffective.
Theme 2: Patient Engagement
Resistance to change is high, as doctors are comfortable with paper-based records and fear disruption to their workflow.
Many clinics lack reliable internet access making cloud-based solutions ineffective.
Doctors struggle to adopt digital tools due to poor usability, lack of training, concerns about costs or data security.
Theme 3: Technology Adoption
High no-show rates and frequent appointment cancellations.
Limited staff to handle administrative tasks and patient flow.
Inefficient income-expense tracking systems.
Difficulty managing appointment scheduling efficiently.
Lack of effective communication channels with patients for follow-ups.
Challenges in educating patients about their conditions and treatment plans.
Limited tools to improve patient retention and loyalty.
Patients forgetting their medication or prescription history.
Lack of accessible and organized patient history during consultations.
Difficulty in prioritizing patients based on urgency.
Limited time to focus on administrative and clinical tasks simultaneously.
Overcrowding during peak hours or seasonal outbreaks (e.g., flu season).
Inconsistent documentation leading to errors in treatment plans.
Data security and privacy concerns while adopting digital tools.
Difficulty transitioning from paper-based records to digital systems.
Poor user experience in existing digital systems or software.
High costs associated with upgrading to modern tools and technologies..
Technical issues or downtime disrupting clinic operations.
Hesitation to adopt digital tools due to lack of training or confidence.
Limited resources to invest in staff, equipment, or technology.
Challenges in setting and collecting fees from patients.
Struggles with budgeting and managing cash flow effectively.
Difficulty maintaining a work-life balance.
Pressure to deliver quality care while managing operational challenges
Burnout due to juggling multiple responsibilities.
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
The Background
DocKit is a MedTech startup that helps practitioners/doctors to run small clinics and polyclinics efficiently with digital tools to ensure high quality customer service is delivered to their patients.
In this projects, we revamped the user experience and created new design system.
I'm the head of product design for this project. I collaborated with UI/UX intern (Mahalakshmi), developers (Syed and Thiru) and product owner throughout this project.
Team
Timeline
September 2023 - Present
PROBLEM
COMPETITIVE ANALYSIS + GAP
USER INTERVIEWS
PATIENT
USER
ITERATIONS
DESIGN
THE MAIN INSIGHT
WHITE PAPER RESEARCH
THE SOLUTION
GOALS
Design Thinking and User Centered Innovation
Design thinking framework provided a clear road map for ideation, iteration and execution, enabling strategic decision-making.
Direct user interactions ensured the final product is not just functional but truly valuable and intuitive.
This project rooted in user experience and social good, reinforced the importance of designing for real-world impact.
Key UX Improvements and Data Driven Insights
Conducted qualitative and quantitative research to deeply understand user needs, preferences and behaviors.
Improved appointment scheduling and ordering workflows, leading to faster patient processing and reduced waiting time.
Developed an OP summary insights dashboard, helping clinics identify operational strengths and pain points.
Impact and Growth
Successfully launched a MMP in India with onboarded doctors, enhancing patient engagement and clinic efficiency.
Designed a user-centric, business-aligned product through cross functional collaboration with engineers, product teams, and business owners.
Avoided scope creep by aligning technical feasibility with business needs, leading to faster-decision making and better design choices.
Conventionally, health care management has relied on paperwork, creating issues of inefficiency, data isolation, and possible mistakes. Extended waiting time at clinics, combined with poor communication and insufficient follow-ups, contribute to negative experiences for patients. The significant operational expenses associated with running a clinic present a crucial problem.
At first, our project was primarily centered around an overhaul of the UI design. However, once we delved into the UX analysis, we realized that key user needs were being overlooked in our product. Thus, from thorough research, we identified the above three issues as critical ones to address.
The UI/UX redesign transformed the patient engagement software into a more intuitive and scalable experience. The original screens lacked clarity, with a distracting login interface and a home screen with poor hierarchy and navigation. The revamped design introduced a clean layout, enhanced branding, multiple login options, and a structured grid for managing clinics. These improvements optimized space, improved usability, and created a seamless, professional experience for doctors and receptionists.
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company
By conducting a competitive analysis, I identify the gaps left by existing solutions and use those insights to create more intuitive, user-centered designs. It’s all about finding opportunities to innovate where others fall short.
Although I saw waiting time and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping.
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Affinity mapping these points helps in understanding where to focus design efforts to create impactful solutions for doctors and primary care clinics.
After thorough research, user personas were carefully selected to represent key audience segments, ensuring the design addresses real user needs. These personas help align features with user behaviors, pain points, and expectations for a more effective and user-centric solution. By focusing on real-world challenges, we create a seamless and impactful experience.
To improve clinic wait time management, I developed a click-through prototype and conducted 15 usability tests over two weeks with diverse participants. The testing revealed critical user needs, including real-time token updates, patient and doctor details, and expected wait time.
“ .. digital forms served more time, paper and toner. Patient history form took 45 min when using paper, compared to 12 min in digital environment. 27% time savings are saved.”
Optimize site infrastructure to create more intuitive user flows and enhance accessibility for key functions.
Introduce personalization to how doctors manage their patients.
Improve engagement metrics, focusing on attendance rates and user retention.
Before getting into my design process here's a direct comparison of the redesign.
Managing clinic operations, including appointment scheduling, cancellations and income-expense tracking is a major pain point for doctors running their own practices.
A lack of effective communication and engagement tools results in missed follow-ups, forgotten prescriptions, and reduced patient satisfaction.
Resistance to change is high, as doctors are comfortable with paper-based records and fear disruption to their workflow.
Many clinics lack reliable internet access making cloud-based solutions ineffective.
Doctors struggle to adopt digital tools due to poor usability, lack of training, concerns about costs or data security.
Patients often forget medication instructions, leading to poor treatment and worsening health conditions.
Rural and Tier 2 city patients face literacy and language barriers, making traditional engagement methods ineffective.
These inefficiencies lead to wasted time, reduced revenue, and compromised patient care due to operational overload.
Many primary care clinics still rely on manual processes, leading to errors, double bookings, and financial mismanagement.
Theme 1: Administrative Challenges
Theme 2: Patient Engagement
Theme 3: Technology
Adoption
Major Insights
Before
Login page
Home Screen
After
Before
Login page
Home Screen
After
Doctors running primary care clinics struggle to improve outcomes, enhance patient experiences
Paper-based to digital tools
Healthcare digital transformation
User friendly interface with less
data input
1
Ease your administrative challenges
and focus on patient care
Increased efficiency and cost savings
Operation costs expenses
Low operation costs and cut short
excess manpower
3
Limited budget and cost effective
solutions
Discover business critical insights
Reduce long waiting time
Appointment tracking for patients with
smart ordering
2
Improved follow up care with patients
Easy communication with doctors.
The competition failed to address key gaps..
65% of patients are troubled with long waiting time…
Patients felt 3x more happier when there is less waiting time in the clinics
User Journey
Persona
User Testing
Final Product
Reflections
None of the previous apps addressed the operation cost, easy to use digital tools and waiting time
RESEARCH QUESTIONS:
What do you find incredibly hard to manage your clinic?
How do you currently schedule and manage appointments in clinic?
How do peak times impact the overall workflow and patient experience in your clinic?
What strategies or tools do you use to minimize patient wait times?
Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
Redesigned component
Redesigned component
Version 1
Existing Appointment component
Existing OP session component
Redesigned component
Typography - Lato
Colors
Buttons
Version 2
Version 3
These insights directly shaped the final design of the "Waiting Room Status" feature, creating a streamlined, user-centric solution that enhances clarity, reduces stress, and improves the overall patient experience.
The existing design lacks clarity and visual hierarchy, presenting information in a plain, text-heavy format. Key details like the token number and appointment time are compressed into a single line, making it difficult to scan quickly or identify crucial information at a glance.
The redesign component addresses these issues by introducing a clean, structured layout that emphasizes clarity and ease of use. Key elements like the token number, user name, and appointment status are visually prioritized using bold text, icons, and color coding.
The inclusion of user profile icons, consultation mode, and status tags adds personalization and enhances usability. The redesign not only improves functionality but also creates a more user-centric and accessible
The revamped design system brings clarity, consistency, and engagement to the product. Refined typography enhances readability, bold buttons improve interaction, and intuitive icons simplify navigation, making the experience modern and user-friendly.
Our team reimagined the user experience of DocKit by refining the existing product and introducing research-driven improvements tailored to both doctors and patients. We transformed it from a basic web-based app into a fully responsive, cross-platform solution, accessible across all platforms, optimizing usability and reducing operational costs. This evolution not only elevates patient engagement but also streamlines workflows for healthcare providers. The screens presented offer a glimpse into the thoughtful design decisions that shaped the final experience.
Icons
84C602
205295
The Background
DocKit is a MedTech startup that helps practitioners/doctors to run small clinics and polyclinics efficiently with digital tools to ensure high quality customer service is delivered to their patients.
In this project, we revamped the user experience and created new design system.
I'm the head of product design for this project. I collaborated with UI/UX intern (Mahalakshmi), developers (Syed and Thiru) and product owner throughout this project.
Team
September 2023 - Present
Timeline
Timeline
WHITE PAPER RESEARCH
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company
“ .. digital forms served more time, paper and toner. Patient history form took 45 min when using paper, compared to 12 min in digital environment. 27% time savings are saved.”
65% of patients are troubled with
long waiting time…
COMPETITIVE ANALYSIS + GAP
By conducting a competitive analysis, I identify the gaps left by existing solutions and use those insights to create more intuitive, user-centered designs. It’s all about finding opportunities to innovate where others fall short.
The competition failed to address
key gaps..
THE SOLUTION
Paper-based to digital tools
Healthcare digital transformation
User friendly interface with less
data input
1
Ease your administrative challenges
and focus on patient care
Increased efficiency and cost savings
Reduce long waiting time
Appointment tracking for patients
with smart ordering
2
Improved follow-up care with
patients
Easy communication with doctors
Operation costs expenses
Low operation costs and cut short
excess manpower
3
Limited budget and cost effective
solutions
Discover business critical insights
PROBLEM
GOALS
Conventionally, health care management has relied on paperwork, creating issues of inefficiency, data isolation, and possible mistakes. Extended waiting time at clinics, combined with poor communication and insufficient follow-ups, contribute to negative experiences for patients. The significant operational expenses associated with running a clinic present a crucial problem.
At first, our project was primarily centered around an overhaul of the UI design. However, once we delved into the UX analysis, we realized that key user needs were being overlooked in our product. Thus, from thorough research, we identified the above three issues as critical ones to address.
Optimize site infrastructure to create more intuitive user flows and enhance accessibility for key functions.
Introduce personalization to how doctors manage their patients.
Improve engagement metrics, focusing on attendance rates and user retention.
Before getting into my design process here's a direct comparison of the redesign.
The UI/UX redesign transformed the patient engagement software into a more intuitive and scalable experience. The original screens lacked clarity, with a distracting login interface and a home screen with poor hierarchy and navigation. The revamped design introduced a clean layout, enhanced branding, multiple login options, and a structured grid for managing clinics. These improvements optimized space, improved usability, and created a seamless, professional experience for doctors and receptionists.
Doctors running primary care clinics struggle to improve outcomes, enhance patient experiences
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
50%
40%
70%
Avg. Waiting time
Follow-up care
Adoption rate
205295
84C602
Icons
Buttons
Colors
Redesigned component
Typography - Lato
Existing Appointment component
Icons
Buttons
Colors
Redesigned component
Typography - Lato
Existing Appointment component
USER INTERVIEWS
PATIENT
USER
ITERATIONS
DESIGN
THE MAIN INSIGHT
Although I saw waiting time and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Affinity mapping these points helps in understanding where to focus design efforts to create impactful solutions for doctors and primary care clinics.
Managing clinic operations, including appointment scheduling, cancellations and income-expense tracking is a major pain point for doctors running their own practices.
A lack of effective communication and engagement tools results in missed follow-ups, forgotten prescriptions, and reduced patient satisfaction.
Resistance to change is high, as doctors are comfortable with paper-based records and fear disruption to their workflow..
Many clinics lack reliable internet access making cloud-based solutions ineffective.
Doctors struggle to adopt digital tools due to poor usability, lack of training, concerns about costs or data security.
After thorough research, user personas were carefully selected to represent key audience segments, ensuring the design addresses real user needs. These personas help align features with user behaviors, pain points, and expectations for a more effective and user-centric solution. By focusing on real-world challenges, we create a seamless and impactful experience.
To improve clinic wait time management,
I developed a click-through prototype and conducted 15 usability tests over two weeks with diverse participants. The testing revealed critical user needs, including real-time token updates, patient and doctor details, and expected wait time.
These insights directly shaped the final design of the "Waiting Room Status" feature, creating a streamlined, user-centric solution that enhances clarity, reduces stress, and improves the overall patient experience.
The revamped design system brings clarity, consistency, and engagement to the product. Refined typography enhances readability, bold buttons improve interaction, and intuitive icons simplify navigation, making the experience modern and user-friendly.
Our team reimagined the user experience of DocKit by refining the existing product and introducing research-driven improvements tailored to both doctors and patients. We transformed it from a basic web-based app into a fully responsive, cross-platform solution, accessible across all platforms, optimizing usability and reducing operational costs. This evolution not only elevates patient engagement but also streamlines workflows for healthcare providers. The screens presented offer a glimpse into the thoughtful design decisions that shaped the final experience.
The existing design lacks clarity and visual hierarchy, presenting information in a plain, text-heavy format. Key details like the token number and appointment time are compressed into a single line, making it difficult to scan quickly.
Version 1
Version 2
Version 3
Patients often forget medication instructions, leading to poor treatment and worsening health conditions.
Rural and Tier 2 city patients face literacy and language barriers, making traditional engagement methods ineffective.
These inefficiencies lead to wasted time, reduced revenue, and compromised patient care due to operational overload.
Many primary care clinics still rely on manual processes, leading to errors, double bookings, and financial mismanagement.
What do you find incredibly hard to manage your clinic?
How do you currently schedule and manage appointments in clinic?
How do peak times impact the overall workflow and patient experience in your clinic?
What strategies or tools do you use to minimize patient wait times?
Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
RESEARCH QUESTIONS
Patients felt 3x more happier when there is less waiting time in the clinics
None of the previous apps addressed the operation cost, easy to use digital tools and waiting time
User Journey
Persona
User Testing
Final Product
Reflections
Impact and growth
Key UX Improvements and Data Driven Insights
Design Thinking and User Centered Innovation
Impact and growth Successfully launched a MMP in India with onboarded doctors, enhancing patient engagement and clinic efficiency.
Designed a user-centric, business-aligned product through cross functional collaboration with engineers, product teams, and business owners.
Avoided scope creep by aligning technical feasibility with business needs, leading to faster-decision making and better design choices.
Conducted qualitative and quantitative research to deeply understand user needs, preferences and behaviors.
Improved appointment scheduling and ordering workflows, leading to faster patient processing and reduced waiting time.
Developed an OP summary insights dashboard, helping clinics identify operational strengths and pain points.
Design thinking framework provided a clear road map for ideation, iteration and execution, enabling strategic decision-making.
Direct user interactions ensured the final product is not just functional but truly valuable and intuitive.
This project rooted in user experience and social good, reinforced the importance of designing for real-world impact.
Major Insights
Theme 1: Administrative Challenges
Theme 2: Patient Engagement
Theme 3: Technology Adoption