Patient engagement software for
$15 Billion Primary Care Market
DocKit is a Patient Engagement Software for clinics and Polyclinics in developing nations..
Operation costs and responsive design
3
Low operation costs and cut short
Human resource
Limited budget and cost effective
solutions
Discover business critical insights
The Background
DocKit is a healthcare tech startup that helps practitioners/doctors to run small clinics and polyclinics efficiently with digital tools to ensure high quality customer service is delivered to their patients .
In this projects, we revamped the user experience, created new design system.
Timeline
December 2022 - Present
Team
I'm the lead product designer for this project. I collaborated with ui/ux designer (Mahalakshmi), developers(Stalin Kaiser and Syed) and product owner (Devosh) throughout this project.
Doctors running primary care clinics struggle to improve outcomes, enhance patient experiences
PROBLEM
Paper based to Digital tools
THE SOLUTION
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes.
I stumbled upon the statistic from the article of Bain and Company UI is too complex and no real address of waiting times in their appointments.
COMPETITIVE ANALYSIS + GAP
The competition had stop gap in addressing..
Although I saw waiting times and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping.
What do you find incredibly hard to manage your clinic?
How do you currently schedule and manage appointments in clinic?
How do peak times impact the overall workflow and patient experience in your clinic?
What strategies or tools do you use to minimize patient wait times?
Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
What difficulties do you currently face when transitioning from paper based methods to digital tools?
RESEARCH QUESTIONS:
My interviewees felt 3x more happy when there is less waiting times in the clinics.
USER INTERVIEWS
Healthcare Digital transformation
User friendly interface with less
data input
1
Ease your administrative challenges
and focus on patient care
Increased efficiency and cost
savings
Reduce Long waiting times
Appointment tracking for patients
with smart ordering
2
Improved follow up care with
patients
Easy communication with doctors
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company
“ .. digital forms served more time, paper and toner. Patient history form took 45 min when using paper, compared to 12 min in digital environment. 27% time savings are saved.”
WHITE PAPER RESEARCH
65% of patients are troubled with long waiting times....
Conventionally, health care management has relied on paperwork, creating issues of inefficiency, data isolation, and possible mistakes. Extended wait times at clinics, combined with poor communication and insufficient follow-ups, contribute to negative experiences for patients. The significant operational expenses associated with running a clinic present a crucial problem.
None of the previous apps addressed the operation cost, easy to use digital tools and waiting times.
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics.
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
THE MAIN INSIGHT
Major Insights
Theme 1: Administrative Challenges
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Theme 2: Patient Engagement
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Theme 3: Technology Adoption
PATIENT
User Journey
High no-show rates and frequent appointment cancellations.
Limited staff to handle administrative tasks and patient flow.
Inefficient income-expense tracking systems.
Difficulty managing appointment scheduling efficiently.
Lack of effective communication channels with patients for follow-ups.
Challenges in educating patients about their conditions and treatment plans.
Limited tools to improve patient retention and loyalty.
Patients forgetting their medication or prescription history.
Lack of accessible and organized patient history during consultations.
Difficulty in prioritizing patients based on urgency.
Limited time to focus on administrative and clinical tasks simultaneously.
Overcrowding during peak hours or seasonal outbreaks (e.g., flu season).
Inconsistent documentation leading to errors in treatment plans.
Data security and privacy concerns while adopting digital tools.
Difficulty transitioning from paper-based records to digital systems.
Poor user experience in existing digital systems or software.
High costs associated with upgrading to modern tools and technologies..
Technical issues or downtime disrupting clinic operations.
Hesitation to adopt digital tools due to lack of training or confidence.
Limited resources to invest in staff, equipment, or technology.
Challenges in setting and collecting fees from patients.
Struggles with budgeting and managing cash flow effectively.
Difficulty maintaining a work-life balance.
Pressure to deliver quality care while managing operational challenges
Burnout due to juggling multiple responsibilities.
Persona
The communication with the participants helped me identify my target audience: People who are interested in exploring more food options and those who have food restrictions. Everything at this point has been my best assumption to be varified, so I created the following two provisional personas, they growed as we found more in the following design thinking process.
The Background
DocKit is a healthcare tech startup that helps practitioners/doctors to run small clinics and polyclinics efficiently with digital tools to ensure high quality customer service is delivered to their patients .
In this projects, we revamped the user experience, created new design system.
I'm the lead product designer for this project. I collaborated with UX designer (Mahalakshmi), developers(Stalin Kaiser and Syed) and product owner (Devosh) throughout this project.
Team
Timeline
December 2022 - Present
PROBLEM
Traditionally, Healthcare administrations are paper based, leading to inefficiencies, data silos, and potential errors. Long waiting times in clinics along with lack of communication and poor follow ups lead to bad patient experiences in clinics. Operation cost to run a clinic is a major outbreak issue .
Doctors running primary care clinics struggle to improve outcomes, enhance patient experiences
Paper based to Digital tools
THE SOLUTION
WHITE PAPER RESEARCH
65% of patients are troubled with long waiting times....
COMPETITIVE ANALYSIS
The competition had stop gap in addressing..
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company UI is too complex and no real address of waiting times in their appointments.
I was researching for articles on improvements in primary healthcare clinics and what is the need of the hour to create substantial outcomes. I stumbled upon the statistic from the article of Bain and Company
“ .. digital forms served more time, paper and toner. Patient history form took 45 min when using paper, compared to 12 min in digital environment. 27% time savings are saved.”
Healthcare Digital transformation
User friendly interface with less
data input
1
Ease your administrative challenges
and focus on patient care
Increased efficiency and cost savings
WHITE PAPER RESEARCH
Although I saw waiting times and poor follow up care is an issue, I’ve conducted interviews with 7 doctors who are running their own clinics. I’ve asked them below questions to know their difficulties in running their clinics then organized my data through affinity mapping.
RESEARCH QUESTIONS:
1.What do you find incredibly hard to manage your clinic?
2.How do you currently schedule and manage appointments in clinic?
3.How do peak times impact the overall workflow and patient experience in your clinic?
4.What strategies or tools do you use to minimize patient wait times?
5.Are you open to using digital tools to improve the efficiency and outcomes of your clinic?
6.What difficulties do you currently face when transitioning from paper based methods to digital tools?
My interviewees felt 3x more happy when there is less waiting times in the clinics.
Operation costs expenses
Low operation costs and cut short
Human resources
3
Limited budget and cost effective
solutions
Discover business critical insights
Reduce Long waiting time
Appointment tracking for patients with
smart ordering
2
Improved follow up care with patients
Easy communication with Doctors.
THE MAIN INSIGHT
None of the previous apps addressed the operation cost, easy to use digital tools and waiting times.
Major Insights
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Theme 1: Administrative Challenges
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Theme 2: Patient Engagement
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Based on the trends in affinity mapping, I’ve noticed the difficulties in running clinics. Based on the trends in affinity mapping
Theme 3: Technology Adoption